种子学社

Student Economics Exploration
& Development Society

Fostering intellectual curiosity, academic excellence, and professional growth in economics and related disciplines.

Join S.E.E.D.S. Today

About Us

The Student Economics Exploration & Development Society (S.E.E.D.S.) is a research-oriented student society dedicated to fostering intellectual curiosity, academic excellence, and professional growth in the field of economics and related disciplines. We accept both regular members and S.E.E.D.S. Project members for different focuses and tasks.

Provide a Platform

For students to explore economic theories, discuss real-world applications, and develop analytical and research skills.

Bridge the Gap

Connecting classroom learning with practical economic understanding through interactive discussions.

S.E.E.D.S. Project

Driving deep-dive research initiatives and hands-on economic analysis to empower student researchers.

Advisory Team

Dr. Shuyang Si
Ph.D. in Applied Econ. and Mgmt., Cornell University
Department of Econ, IBSS

S.E.E.D.S. Project Focus

  • Applied economic
  • Consumer behavior
  • Event studies
Dr. Nakaya Kakuda
Ph.D. in Marketing, City University of Hong Kong
Department of IOM, IBSS

S.E.E.D.S. Project Focus

  • Digital marketing
  • Consumer behavior
  • Intelligent business
Dr. Jianwen Zheng
PhD in Mgmt. Studies, University of Liverpool
Department of SMO, IBSS

S.E.E.D.S. Project Focus

  • Strategy
  • Innovation & digitalization
  • Entrepreneurship

SURF Projects

The Summer Undergraduate Research Fellowship (SURF) is a cornerstone of our research culture. Below are the ongoing and past initiatives led by our advisors.

Dr. Shuyang Si

2026 Active
From Uniforms to 'Racer Suits': Analyzing the Role of Branding in Reducing Occupational Stigma and Enhancing Rider Performance
Local Brands, Foreign Faces: Measuring the Impact of Cultural Positioning on Chinese Consumer Choice
The AI-TCM Paradox: How Contextual Risk and Value Co-creation Shape Consumer Acceptance of AI in Traditional Chinese Medicine
Research Archive
SURF-2025 Economic Conditions and Consumer Preferences for Coffee: A Data-Driven Analysis of Flavor Trends in Suzhou
SURF-2024 Consumption Downgrading? A Study on Consumer Behavior and Trends
SURF-2023 Policy Effects on Real Estate Supply Behaviors – An Empirical Analysis Based On Suzhou

Dr. Nakaya Kakuda

2026 Active
When AI Speaks for Us: How Psychological Ownership and Cognitive Mechanisms Shape Online Communication
Consumers' Acceptance and Use of Agentic AI in Food-delivery Ordering
The Speed-Accuracy Trade-off in Real Life: How Time Pressure Reshapes High-Stakes Decisions
Research Archive
SURF-2025 Digitally Empowering Rural China: Technology Access, Usage, and Impact in the Context of Rural Revitalization
SURF-2025 AI as the New Astrologer? A Comparative Analysis of Algorithmic vs. Traditional Fortune-Telling in Influencing Student Behavior
SURF-2024 Can Your Smartphone Case Predict Your Consumption Preferences? Examining the Relationship Between Smartphone Cases and Personality Traits

Dr. Jianwen Zheng

Current & Past SURF Projects
Information Coming Soon

Student Leadership

Club President Mr. Qingyue Meng
Club Vice-President Mr. Jiashuo Zhang
S.E.E.D.S. Lead Mr. Maowei Hua

Join Us

Please contact our club management team members via email to get involved.

Mr. Qingyue Meng
qingyue.meng22@student.xjtlu.edu.cn Mr. Maowei Hua
maowei.hua22@student.xjtlu.edu.cn